Looking to boost your direct bookings on trivago? Here are three simple tips to help optimize your Rate Connect campaign and attract more travelers.
1. Keep an Eye on Impressions
trivago Business Studio offers analytics on how travelers engage with your property, known as impressions, which indicate how often your property appears in search results. If you're not getting enough, consider increasing your commission rate and keep your campaign active year-round with attractive website rates. The best part? Our pay-per-stay campaign is completely risk-free!
2. Check Where Travelers are Booking
Are more clicks going to OTAs than to your own website? This could mean your website rates aren’t competitive enough. Since travelers often filter by price, make sure your rates are enticing.
Here’s how to check the competitiveness of your rates on trivago:
Go to the Impressions page in Rate Connect to see where your campaign is active.
Search for your property on the trivago platforms of those markets (e.g., trivago.de for Germany, trivago.it for Italy).
Compare your website rates against your competitors and the OTAs.
Make adjustments to draw more interest from travelers as needed. A few small adjustments might make all the difference!
Want to know the current distribution of clicks for your property? Log in to trivago Business Studio and find out!
3. Make Your Profile Stand Out
Your trivago profile is like a storefront—make it eye-catching! Ensure all services and amenities are listed so you appear in relevant searches, and upload high-quality photos that showcase your property. Aim for at least 30 images. Also, be sure your description is available in the languages of the markets you’re targeting to appeal to international travelers.
