5 Tips for Hotel Photos That Sell

Bad photos can do more damage to your trivago profile than no photos at all. That's why we've put together five tips for photos that sell your property, with the acronym CLEAR to make them even easier to remember.

Here’s a look at how to make every photo count for your property on trivago.

Clear

Start with a room that's neat and tidy, so that nothing distracts from its layout and design.

Skip technology like phones and computers. These quickly make photos and your property look outdated. The same goes for people in photos; let potential guests picture themselves in the space rather than someone else's stay.

Light

Lighting can transform a room, so aim for warmth and openness. Watch for shadows from natural light and lamps (some discreet extra lighting can fix this). For exteriors and outdoor spaces, take photos during the "golden hour," shortly after sunrise or before sunset, when natural light is at its best.

Edit

Good editing can bring out the best in a photo, even if it doesn’t look salvageable. Free desktop, mobile, and AI editing tools cover the basics, adjusting lighting, contrast, and color, as well as removing unwanted objects. Keep your photos natural, though; heavy filters and special effects work against you, not for you.

Angle

Walls can make a room look smaller than it is. Use a wide-angle lens from the doorway to add space and avoid distortion. Think about what you want travelers to notice (a balcony, extra living space) and crop the photo to keep their focus there.

Resolution

Higher resolution means a sharper image, especially once photos are resized online. Aim for a minimum width of 2,000 pixels. A decent camera or high-quality smartphone, plus a tripod, is all you need.

Once you've got a variety of professional-level photos that showcase your property at its best, upload them to your image gallery in trivago Business Studio.

Pixel-perfect photos on trivago grab travelers’ attention. The longer they look, the more likely they are to book. The same applies to your website and social media, too. Do your photos show your property in the best light, or would potential guests simply scroll past them? There’s no better time to check.

Take a look at our photo guidelines for tips and the dos and don’ts.