AI and the Power of Hotel Highlights

With over five million accommodations on trivago, our mission is to help travelers save time and money while looking for their ideal stay. To enhance their search experience and cater the best options to them, we offer Hotel Highlights—a quick snapshot of each property’s key features—so they can easily choose what matters most for their trip.

How exactly do Hotel Highlights work on trivago and how are they a win-win for both travelers and hoteliers alike?

The Tech Behind Hotel Highlights

Powered by AI, we combine a property’s description and reviews on trivago to craft bite-sized highlights that offer a glimpse of what makes the hotel stand out.

When travelers click on a hotel’s top highlights, they’ll see a variety of additional highlights appear that invite them to explore more. Paired with a complementary photo, these capture the hotel’s defining features travelers can look forward to during their stay.

Highlights with photos are prioritized to appear first, too. If one of your highlights is missing a photo, upload a suitable one to your gallery in trivago Business Studio. Our system will identify it and then match it to the right highlight.

The Traveler’s Search on trivago

Metasearch sites like trivago enable travelers to browse large inventories of accommodations, filtering and tailoring the results to find the one that matches their needs.

But how do you show travelers that your property offers what they’re looking for? 

The easiest way is through property details, also known as metadata. Metadata is the technical term for all the information related to a hotel, from the check-in policy to parking to wellness options.

When a traveler indicates specific criteria (such as Wi-Fi), our metasearch engine then combs through the database of accommodations in the selected destination and shows the traveler only the ones that specify they offer Wi-Fi. Hoteliers who offer Wi-Fi but don’t include this detail on their trivago profile won’t appear in the search results, thereby missing out on the opportunity of being seen and being booked.

Hotel Highlights are also being prioritized based on the filters travelers apply during their search. This makes it easier to identify accommodations that stand out for specific features, services, or amenities.

With trivago's Hotel Highlights, your property’s story is easier to discover, helping potential guests decide faster and helping you connect with them around the world.

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