Secure trivago’s Top Position with Rate Connect

We know it’s essential for independent hoteliers to stand out in travelers’ search results on trivago. One way to do this is by promoting your website rates for direct bookings with Rate Connect. But this premium product goes even further to boost your visibility.

With Rate Connect Opportunities, you have the chance to push your website rates into trivago’s top position to catch travelers’ attention and win their direct bookings.

How does it work and how can your property reach this coveted spot?

Be Seen, Get Booked

trivago’s top position is the most valuable spot to advertise hotel deals because it’s where the majority of clicks go. That makes it a key driver for visibility and engagement with booking-ready travelers worldwide on trivago.

You can influence your property’s booking potential with this prime placement by taking advantage of Rate Connect Opportunities and, at the same time, optimizing your rate competitiveness. How does it work?

Small Change, Big Advantage

Let’s say, even with a good booking momentum for an upcoming long holiday weekend, you still have a few rooms left to fill. Or maybe you find your deals are buried under higher-ranked rates advertised on trivago.

This is where Rate Connect Opportunities comes in, giving your campaign the extra push it needs to appear in trivago’s top position and attract even more travelers to your website.

A switch to a higher commission rate can make your campaign work better and harder for you by improving your visibility in travelers’ search results.*

Smarter Rates for Stronger Positioning

To make the most of the top position on trivago, your website rates need to be lower than other rates advertised for your property. For example, a traveler sees a hotel’s website rate for a double room is €102 per night, but the same room is €89 on a popular OTA. Which deal will the traveler likely click on?

Take a moment to check how your website rates on trivago compared to the OTA rates. Better yet, get Rate Insights with Business Studio+. This feature perfectly complements your Rate Connect campaign because we pull your competitors’ rates across multiple OTAs, making it quick and easy for you to analyze those—now and over time—on one dashboard. That way you’ll be able to make smart adjustments to your rate strategy with confidence.

Rate Connect Opportunities is an effective solution that puts the power of strategic positioning in your hands, helping you to maximize visibility and drive more direct bookings exactly when you need it most.

*Results of Rate Connect Opportunities are based on the average performance of properties with Rate Connect over a six-month period of time. These shouldn’t be interpreted as a guarantee for the top position or direct bookings.