Every day, millions of price-savvy travelers worldwide rely on trivago to find wallet-friendly hotel deals. For hoteliers, that means it’s essential to stand out in the marketplace with competitive rates that lead to bookings.
With trivago’s Rate Insights, you gain a clear picture of competitor rates, enabling you to adjust your rates strategically to boost your booking appeal and streamlining rate management.
Strengthen your positioning
To understand where your rates stand, it’s important to look at those from different angles to stay competitive in a dynamic marketplace.
Here’s how Rate Insights can strengthen your rate strategy:
The horizontal ranking shows the consistency of your rates on up to eight OTAs you work with. By ensuring rate parity across various platforms, you build trust with potential guests and maintain a competitive edge.
With the vertical ranking, you see how your rates compare to those of your top five competitors. Travelers check deals side-by-side on trivago, so attractive and well-positioned rates are key.
These rankings give you a holistic view of your place in the market and help you identify where small rate changes could have a positive impact.
Leverage the data
The interactive Rate Insights dashboard provides you with the in-depth data you need to make informed decisions about your pricing.
Rate benchmarking: Track trends and compare rates to your competitors up to 90 days in advance to spot seasonal shifts and potential opportunities. You can also review the past three months to assess rate development over time.
Market analysis: Stay ahead and optimize your offers by monitoring who has the lowest rates across all markets and the local market, as well as the highest in all markets—with and without breakfast.
Data at a glance: Identify when your property is positioned to attract travelers and when rate adjustments on partner OTAs may be beneficial.
Ready to get a competitive edge for your property? Upgrade to Business Studio+ and start making data-driven decisions with Rate Insights today.
